Northwestern Golf Product Photography
Project Overview
Northwestern Golf, an established name in the sport, was preparing for a brand relaunch and product reveal at the PGA Show in Florida. Willow Marketing brought Wood Mill in to capture professional product photography for nearly 100 items — everything from irons to bags — to be used on the website and marketing materials.
Client
Northwestern Golf
(via Willow Marketing)
Roll
Photographer
Year
2025
Scope of Work
Full Studio Product Photography
Lighting Setup & Consistency Control
File Delivery for Web + Marketing Use
2-Day Turnaround for Tight Deadline
Design Approach
The focus was consistency, clarity, and clean lighting. Using the photography studio at Willow, I brought in my own camera and lighting gear to capture:
6 sets of clubs, including Drivers, 3 Woods, and Hybrids (multiple angles per club)
Irons, wedges, and putters
Golf bags and accessories
Every shot needed to match across the sets — down to angle, shadow, and reflection.
Challenges and Solutions
The Iron Number Dilemma:
One key challenge was making the numbers on irons visible without reflections washing them out. It required precise lighting — positioning softboxes just right so the numbers were legible but not blown out.
Consistency Across 100 Products:
To ensure identical framing and positioning, I clamped each club into a C-stand at the same angle and used a monitor to dial in alignment before each shot.
Highlights
- Over 100 products photographed in 1 day
- Editing collaboration with Willow’s designer
- Client feedback: “These look professional! Much better than being shot on the iPhone.”
- Delivered in time for PGA Show launch in Florida
Results And Reflections
The new Northwestern Golf product line launched cleanly and confidently with high-quality visuals front and center. The sharp, consistent photography helped elevate the brand’s reintroduction to the market — and proved that even under tight deadlines, quality doesn’t have to suffer.